I’ve been intrigued by the iPhone photography of Dan Burkholder and others. I love the weathered look, and the apps are getting quite cogent, enabling us to create large files for print. Now, by large files, we’re not talking 20x30 inches, but we can certainly make up to 13x19-inch prints, that can have a fine art, abstract and saleable look.
When Steve Jobs introduced the new iPhone 4 at the recent WWDC10 Conference, he described the latest iPhone incarnation as being "… the most precise thing we've ever made. There is glass on front and the backside and it has stainless steel around it. Its closest kin is a beautiful old Leica camera." That’s a pretty heady statement from an equally heady mover and shaker. But iconic referencing aside, how true is this statement?
When Apple released the first version of Aperture back in 2005, the industry took notice. By combining professional-grade photo editing with an extensive file management system, the software became an instant hit with smaller studios and photojournalists. Back then, almost all editing was done in Photoshop. Creating individual layers to control shadows, mid-tones, and highlights was industry standard.
DSLR video has changed the industry. Over the past year, our photographic sensibilities have propelled the moving image-opening the door to a new realm of storytelling possibilities. For photographers, the form factor is comfortable and familiar. The lens selection? A dream come true. Custom color palettes, high ISO capture, all with a professional esthetic rivaling the production values of major Hollywood productions-how could this not be industry changing? Life changing, even?
Aimed at professional photographers, Aperture is Apple's answer to a complete digital workflow. The software suite allows you to import, organize, edit, and output photographs. Although pros will still need to use Photoshop for heavy lifting, Aperture features integrated tools for level, color, and exposure adjustments. Any adjustments made in Aperture are completely nondestructive, preserving the integrity of your original digital images.
DSLR video has changed the industry. Over the past year, our photographic sensibilities have propelled the moving image-opening the door to a new realm of storytelling possibilities. For photographers, the form factor is comfortable and familiar. The lens selection? A dream come true. Custom color palettes, high ISO capture, all with a professional esthetic rivaling the production values of major Hollywood productions-how could this not be industry changing? Life changing, even?
